Canon Ascent Programme
Business development support to help you uncover new opportunities and challenge the status quo of your business now and in the future
Introducing the Canon Ascent Programme
Meet our Mentors
Mentoring support available within the Canon Ascent Programme gives you access to an industry specialist when you need them over a flexible schedule - from one-off and ad hoc sessions to regular meetings, either in person or remotely, to suit your circumstances.
Jacky Hobson
Jacky has 30 years of marketing experience working mostly in the print industry, developing marketing strategies, plans and tactics to support clients' business plans.
Jo Lloyd
Jo has invaluable experience within the print industry, focussing on sales, management, behavioural training and team work.
Marian Stefani
Marian has a wealth of experience in business planning with ‘purpose’, with specialist expertise across a variety of topics including, graphic design, workflow, innovation and digital printing business strategy.
Richard Mayer
Richard’s core expertise lies across the marketing mix with a focus on customer insight, marketing planning, marketing communications and the importance of brand.
Ole-Bengt Moe
Ole-Bengt has extensive expertise across business innovation including, sales leadership, processes, business growth and management support.
Introduction to the types of insights available
In order to support your business growth we have worked with the independent experts to bring you their insight, hints and tips on a range of topics, including Marketing and Business Development
Insight Report 2020
The latest Insight Report contains valuable market research to assist your customers and prospects in discovering the true value of print. Find out what insights you can use to keep the conversation flowing.
Getting started with LinkedIn
Discover the benefits of LinkedIn for promoting your business and communicating with your customers through some simple tips on how to get started
Getting started with Facebook for business use
Discover the benefits of Facebook for promoting your business and communicating with your customers through some simple tips on how to get started
Understanding the Buying Cycle
Discover how to identify your most valuable prospects
An introduction to social media and how it can benefit your business
Understand the role social media can play for your business and how the use of different platforms can support your marketing
Is Marketing Automation a viable venture for you
Automate, streamline and measure marketing activities
Search: 10 Tips for Identifying Your Unique Selling Point
Identify your USP in 10 simple steps and develop your corresponding marketing messages.
Marketing plans, campaigns and tactics
An introduction to the world of marketing strategy, looking at how to start planning and delivering co-ordinated and effective marketing to deliver results.
Business Growth: Identifying opportunities and associated risks
Identify the best growth strategy for your business and how to be innovative whilst managing any associated risks effectively
Listen up, improve your customer conversations
Learn how to have meaningful conversations with your customers by examining how to truly listen
Understand Your Competition
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stay on top
The Ultimate Guide to Using Twitter for Business
An introduction to creating and managing a Twitter account for business use
Setting a Marketing budget
A simple guide covering 10 points to consider when determining the right level of marketing expenditure for your business.
Identifying the Ideal Customer
How to target marketing spend at the right audience
Winning the deal - negotiation
Simple tips and rules to follow helping you to close that deal and be more successful in your negotiations with customers and suppliers
Winning new business
How to win new businesses with your current customer base but also through brand new customer acquisition.
10 Things to Kick Start your Marketing
How to apply marketing tactics to promote your business
Customer Retention
Discover how to develop new proactive approaches in order to increase the retention of your customer base.
Handling objections
Learn how to address common objections encountered during the sales process and even how to use them to your advantage
Be Consultative
Have the right conversation, every time
The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.
Are you really listening? Or are you waiting for your turn to talk?
How to recognise the 'learnt' techniques that prevent active listening and a strategy designed to help you change your behaviour.
Ten ways to add value to your customers
Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.
Be Knowledgeable
Nothing Happens in Isolation
When a customer requests a quote, there may be more to it than you think. Delve deeper to discover how you can help them to succeed whilst maximising the sales value.
Ten Ways to Improve your Business and Personal Performance
Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.
Think Like a Customer
Exploring how clients buy in today's "always on" world, how PSPs can align with the customer buying process, and the value of customer profiling to achieve this.
Be Different
A Fresh Approach for Better Results
Avoid falling into the same old traps when trying to find new business. Ways to review your client and prospect base and build a sales strategy to revitalise your results.
Risk comes from not knowing what you’re doing
Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.
Be Accountable
Data Analytics for Marketers
With data analytics becoming increasingly important, how can PSPs help, understand and win a greater share of the marketer's budget?
Smart, Connected Print
Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"
Why LTV is such a powerful metric
Understand how customer lifetime value helps you channel your marketing effectively and target customers that maximise your profitability.
Be Creative
Refine your pitch to clients
Crystal-clear communication avoids confusion, highlights your creative approach and helps cement your position as a trusted partner.
Ways to inspire using your expertise and experience
It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.
Be Proactive
“Importance of mapping” - localisation
Exploring the importance of a smooth journey from prospect to client, outlining some useful and practical tips to help the PSP make it a reality.
Why customer relationship management is so important
What is really meant by "customer relationship management" and how to build systems and processes that help both you and your customers.
Identifying customer wants and needs
Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.
Be Digital
How personalisation achieves greater results and ROI
How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.
How digital applications add value to the client
PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.
Be Agile
Streamline the customer journey
The importance of automation for the PSP of the future and how and where it can come into play most effectively in your business.
Check out the latest webinars
These webinar sessions have been led by industry experts to provide practical advice and support on the latest concepts, ideas and practices in the print industry
Other Solutions
Digital Presses
High volume print solutions, perfect for in-house or commercial environments
Business Software
Software solutions that transform the way you do business
Cut Sheet Presses
Reliable and highly efficient commercial printers, perfect for in-house printing and publishing.
Continuous Feed Printers
Comprehensive printing solutions for books, newspapers, direct mail and more
Workflow Software
Drive your productivity, save costs and deliver against the most demanding deadlines with our range of workflow software.
