When beginning your career as a professional photographer, investing in the right tools to suit your style involves making smart kitbag choices. Choosing versatile lenses that will suit your changing needs as you evolve and explore different avenues, for example, is key – but where's best to start?
Canon Ambassador Emmanuel Oyeleke has been on his own evolutionary journey with equipment. Born and based in Nigeria, the acclaimed fashion and portrait photographer didn't have the most traditional start in the field: "I studied computer science, then stumbled on photography after university through playing Scrabble, which I used to do professionally," he explains. "I travelled so much that I thought I should take pictures of my trips."
After attending a two-week photography workshop in 2011, Emmanuel knew he had found his calling, so he quit his job as a computer programmer and began developing a career in photography. His fine art style portraits, fashion and lifestyle images have helped build a striking portfolio and a client list that includes Nigeria's leading magazines, as well as international brands. But how did he develop a kitbag that has grown with him in his profession?
Here, Emmanuel shares his gear pathway and his advice for students who may be unsure where to begin.
How to build the perfect kitbag
Building an ideal kitbag
"I would always advise starting with what you have and making the best of it," says Emmanuel. "When I first began, I had the Canon EOS 60D [now succeeded by the Canon EOS 90D], which I found ways to use as creatively as possible, and the Canon EF 50mm f/1.8 STM lens, which was fast and I got really nice portraits from it. Then I got into shooting events and weddings, and quickly realised that a 50mm lens on its own wasn't going to cut it, especially for shooting groups and wider photos."
Emmanuel's next investment was a standard zoom perfectly equipped for shooting events and parties while he was developing his craft. "I didn't have enough money to buy the Canon EF 24-70mm f/2.8L II USM I wanted, but I could afford the EF 24-105mm f/4L IS II USM, so I bought it and made sure I used it to the best of my ability," he continues. "That lens stuck with me for quite a while and produced some stunning images. I grew to love it, because although the aperture wasn't as fast as my 50mm lens's, it was very fast in terms of focusing. When shooting events, I discovered that I didn't miss moments. That became an advantage for me, and I was able to use my Canon Speedlites to compensate for the aperture and raise my ISO."
Next, Emmanuel invested in a new camera and lens. "I created so many amazing images on two lenses and was able to make enough money to say 'what next?' I bought a Canon EOS 6D [now succeeded by the Canon EOS 6D Mark II], a full-frame camera which I enjoyed using with the EF 50mm f/1.8 STM lens. I also invested in a Canon EF 70-200mm f/2.8L IS II USM, which, together with my other lenses, meant I was covered for all situations at events."
As his work evolved, so too did Emmanuel's kitbag. He upgraded from his EF 50mm f/1.8 STM lens to an EF 50mm f/1.4 USM, and invested in specialty lenses for weddings, including the EF 100mm f/2.8L Macro IS USM for close-ups of finer details such as wedding rings. When asked for his suggestions for others, he advises focusing on your output. "Know what you want to do in terms of the genre or vision for your photography, then get the right equipment," he says.
Studying photography or film?
For students looking for a set of versatile lenses to use with their EOS R System cameras and help grow their career, Canon's RF trinity lenses are a good investment that cover a range of focal lengths. The RF 15-35mm F2.8L IS USM, RF 24-70mm F2.8L IS USM and RF 70-200mm F2.8L IS USM enable photographers to shoot any situation from landscapes, portraits and sports to interiors and fashion.
An evolving relationship between kit and genre
Emmanuel's equipment requirements continued to change as his career evolved. "I started shooting weddings because I needed money, not because I really wanted to," he admits. "I really wanted to do artistic fashion work. This shift did influence my gear needs. For example, I found I didn't need the EF 100mm f/2.8L Macro IS USM for my fashion work. The EF 50mm f/1.4 USM worked well for me, and when I wanted to shoot wide, I purchased the Canon EF 16-35mm f/2.8L III USM."
These days Emmanuel rarely shoots weddings, but he has kept his equipment. "I don't like selling gear because sometimes I'm sentimentally attached to it," he explains. "It becomes an extension of my own body, because I intrinsically understand it. Even when I moved away from DSLRs to the EOS R System, I still kept all my Canon EOS-1D X bodies."
All this equipment is still put to use in his business. "For Emmanuel Oyeleke Photography, I have staff that I train and this gear is available for them to use on assignments, so it becomes like a library of equipment for when the need arises."
Emmanuel's current pro kitbag
Emmanuel's kitbag now contains two Canon EOS R5 cameras, which is what he uses most of the time, and a Canon EOS R. He uses his second EOS R5 as his main backup and his EOS-1D X Mark II (now succeeded by the EOS-1D X Mark III) for any sports or action-focused work because of its speed and responsiveness. His current favourite lens is the Canon RF 50mm F1.2L USM. "It's very versatile, sharp and fast, as well as being very robustly built, so it's my go-to lens," he says. "I use this for fashion, lifestyle and portraits."
He also pairs some of his favourite EF lenses with his EOS R5 using a Canon Mount Adapter EF-EOS R. "Sometimes with fashion photography I want to have some really interesting wide angles, and the EF 16-35mm f/2.8L III USM lens has helped me achieve that," he says. He uses his EF 100mm f/2.8L Macro IS USM a lot for beauty photography, where sharpness is crucial, and turns to his versatile and robust EF 70-200mm f/2.8L USM for weddings. "It is one of my oldest lenses and it's so strong," he says. "I've used it in some challenging conditions and it never fails me."
His kitbag also includes triggers for external lights and ND filters for portraiture. Although he mainly uses natural light, he always carries his Canon Speedlites, spare batteries, memory cards and a cleaning kit for his lenses.
What's in a fashion photographer's kitbag?
The switch from DSLR to mirrorless has brought benefits, not least in terms of weight. "EOS R System cameras are drastically lighter than DSLRs," he says. "After 10 to 15 years of carrying cameras, you start to feel the effects on your body. Also, the autofocus system is much better, making it easier to freeze action effortlessly. With the mirrorless technology, I now focus more on the artistic side of my photography, rather than the technical, because the cameras are so intelligent."
Workflow
Just as his kit becomes an extension of his body, Emmanuel's workflow follows the same theme. "My mantra is to get it right in-camera, even if I want to do special effects or light painting, and it's important to have the right gear to be able to do that," he says. "That helps my workflow.
"I have a photo handler which I use to sort, select and cull files," he adds, "then I import into Adobe Lightroom. If an image needs to be refined further, for fashion or beauty photography, it goes into Adobe Photoshop. However, I sat behind computers for long hours when I was a computer programmer and I don't want to do the same as a photographer. I enjoy creating and shooting much more."
Helpful tools for student photographers looking for support also include Canon's Digital Photo Professional software, which is useful for photographers looking to process, edit and organise their images. And for technical backup and repairs, there's Canon Professional Services (CPS), a free service for professional and semi-professional photographers/videographers who use qualifying Canon products.
As Emmanuel's experience shows, no matter what stage you are at when it comes to building your kitbag, making the best of what you have and learning to use it creatively in a variety of settings will pay dividends now and in the future.
Adobe, Lightroom and Photoshop are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
Emmanuel Oyeleke's kitbag
The key kit that the pros use to take their photographs
Cameras
Canon EOS R5
Whether you shoot photos, video or a mixture of both, the EOS R5's uncompromising performance will revolutionise your creativity. This is the camera body Emmanuel uses most often. "Essentially, I don't have to think too much about the technical side of things – the camera does that for me," he explains. "It's fast and responsive; it's everything we dream of in a camera. It's such a great tool in a small package, and the quality of the images is incredible."
Canon EOS R
A full-frame 30.3MP sensor with impressive detail, ISO performance and Dual Pixel CMOS AF. "At the time it came out, this camera was perfect for me to just take out on the street without attracting attention," says Emmanuel. "It was the perfect tool for me to execute my shoots. I also love the compressed RAW. At some weddings, I was shooting up to 10,000 files, so the advent of the compressed RAW file saved me from requiring so much storage."
Canon EOS-1D X Mark III
The current version of the camera Emmanuel has used for years, this is a consummate creative toolkit, with superb low-light performance, deep-learning AF and 5.5K RAW video. "I love this camera for fast-paced fashion shoots," Emmanuel says. "It's a very strong camera; it withstands everything."
Lenses
Canon RF 50mm F1.2L USM
The RF lens that sets new standards in photographic performance, delivering supreme sharpness, extra creative control and a low-light performance that's simply remarkable. "I use this for fashion, lifestyle, portraits – it's my go-to lens and is very versatile," Emmanuel says. "It's also really sharp. It's a no-brainer to have this in my kitbag."
Canon EF 100mm f/2.8L Macro IS USM
This versatile lens gives great results in portrait work and handheld movie-making, thanks to its ability to achieve a shallow depth of field with beautiful bokeh, along with built-in Hybrid Image Stabilisation and lightweight design. "It's one of the best lenses I've ever used," says Emmanuel. "I love the sharpness. I can get so close to my subjects, and I use this a lot in beauty photography."
Canon EF 16-35mm f/2.8L III USM
A premium quality ultra-wide angle zoom lens, with a constant f/2.8 maximum aperture, for the highest image quality possible even in low-light conditions. "This is a magic lens," says Emmanuel. "It enables me to capture the action."
Canon EF 70-200mm f/2.8L USM
This fast-aperture telephoto zoom lens is a favourite with photographers in virtually every genre. "I use it a lot for my wedding photography; you can get a great close-up and capture the action perfectly," Emmanuel says.
Accessories
Canon Mount Adapter EF-EOS R
The standard Mount Adapter EF-EOS R allows EF-S and EF lenses to be used on EOS R cameras seamlessly. Photographers who already have a collection of EF-S or EF optics can invest in the EOS R System confidently, knowing their existing lenses will work as expected.
Related articles
Konsept oluşturmaktan düzenlemeye kadar moda çekimi planlama ve yürütme
Canon Marka Elçisi Evely Duis, profesyonelliğe geçiş sürecindeki Killian Jouffroy'a ilk profesyonel moda çekiminde yol gösteriyor.
My first commission – and what it taught me
Four photographers and a filmmaker reveal what they did to get their first paid commission – and what they'd advise you to do to get yours.
How to sell your style as a fashion photographer
Discover essential advice from two professional fashion photographers on how to find your unique creative vision and sell it to clients.
Profesyonel fotoğrafçı olmak isteyenler için en iyi kit
Üç Canon Marka Elçisi, sektöre yeni giriş yapanlar için en iyi fotoğraf makinelerini ve lensleri anlatıyor.